Head of Growth & Marketing

Description

Founded by two ex-Coinbase employees and backed by top investors including Andreessen Horowitz, Coinbase, IDEO, and Kindred Ventures, Warbler Labs is the core development team supporting the growth and success of the Goldfinch network. Goldfinch is a decentralized credit protocol that is using crypto to empower financial inclusion around the world. Our vision is to build a global, decentralized network that allows anyone to be a lender, not just banks. Since announcing the protocol in January 2021, the loan book has doubled every 2 months to over $100M in active loans. Goldfinch now serves hundreds of thousands of people and businesses via its borrowers across three continents and 20+ different countries. And we're just getting started. As the Head of Marketing at Warbler Labs, you will help define and execute on the strategy, messaging, and channels for all things marketing at Goldfinch. You enjoy switching from high level strategy to tactical details. You have a knack for media and community. You will build awareness and help position the brand to drive value for Warbler Labs' products. Responsibilities Lead defining the Warbler Labs brand narrative, and creating and implementing a marketing strategyDetermine the best ways to position Goldfinch and relay Goldfinch’s value proposition across various customer types including Borrower, Backers, LPs, and other stakeholdersOwn product marketing to plan, manage, and execute marketing support for product launchesGenerate a social media strategy and manage a content calendar across platforms including Twitter, Medium, Substack, Linkedin, Reddit and othersGenerate content including tweets, threads, blog posts for Warbler and for the Goldfinch FoundationIdentify and negotiate arrangements with influencers / communities / education outlets Propose new channels for protocol growth in cooperation with the Warbler Community and Business Development teams Source, negotiation with, and manage contractors and marketing agencies to support on campaigns, content generation or other initiativesOccasionally attend conferences and coordinate sponsorships to promote the Goldfinch protocolEstablish and track metrics for success Qualifications 5+ years experience product or brand marketing at a software or crypto companyPassionate about the Goldfinch mission!Strong knowledge of DeFi and DeFi marketing tactics Experience negotiating with influencers and other partners Cross-functional experience working with internal and external stakeholders to execute projectsOutstanding written communication skillsWillingness to roll up your sleeves and find solutions to challenging problemsExperience and talent with copywriting a big plus Benefits Health, Dental, Vision and Life Insurance covered 99%+Competitive equity compensation & governance token incentivesSubsidies for laptop and remote office setupsFree office lunches (if in the Bay Area)All-access Wework passes and frequent trips to the Bay Area (if remote)

Fully Remote (USA)

Apply now!

Published 1 month ago40 people have read this page • 1 applied